JOB TITLE:  Sport Tourism Coordinator

DEPARTMENT:  Corporate Support Services

POSTING NUMBER:  106661

NUMBER OF POSITIONS:  1

JOB STATUS & DURATION:  Full Time Permanent

HOURS OF WORK:  35-hour workweek

LOCATION:  Hybrid Model*– when working onsite, you will report to the location of West Tower

SALARY GRADE:  5

HIRING SALARY RANGE:  $86,091.00 - $96,853.00 per annum

MAXIMUM OF SALARY RANGE:  $107,614.00 per annum

JOB TYPE:  Management and Administration

POSTING DATE:  March 24, 2025

CLOSING DATE:  April 3, 2025

AREA OF RESPONSIBILITY:

Develop and implement sales and marketing strategies to increase tourism to the City of Brampton by soliciting, booking and servicing regional, provincial, national, and international sporting events as well as sport meetings and conventions.  Support the creation and implementation of print and digital promotions. Attend trade shows and conventions to attract business. Liaise with sport event organizers and City departments, hoteliers and other tourism stakeholders to ensure successful sport events.

1. OPERATION SUPPORT

• Responsible for assessing and recommending sport tourism event opportunities utilizing City of Brampton and Canadian Sport Tourism Association criteria.
• Develop and maintain print and digital sports marketing materials and sports calendars.
• Responsible for the management of Sport Tourism Hosting Program including call for applications, application review facilitation, recommendations to Director of Strategic Communications, Culture & Events and notification to applicants.
• Act as liaison between sport event organizers and City of Brampton departments, Brampton accommodation providers and other tourism stakeholders.
• Evaluate and report on sport event performance using industry recognized calculators.
• Manage relationships with accommodation providers in Brampton in support of tourism initiatives and Municipal Accommodation Tax implementation and maintenance.
• Assist with the development and implementation of the City of Brampton sport tourism strategy.
• Develop and contribute content for the production of the annual Visitor Guide, social media and website.
• Develop sport tourism product in conjunction with appropriate internal and external stakeholders, i.e. cycling, trails and pathways, etc.
• Support City of Brampton initiatives including half-marathon and 10k runs, GT20 cricket, etc.

2. STAFF SUPERVISION

• Assess and monitor performance and discipline as required to meet operational needs.
• Supervise staff, prioritize and organize daily work direction to meet operational needs.
• Coach, mentor and provide guidance and training as required to meet operational needs.
• Participate in recruitment and hiring process as required to meet operational needs.

3. CUSTOMER SERVICE

• Liaise with staff, community groups, organizations and contractors in a professional manner.
• Handle and resolve issues and enquiries to meet corporate service standards. Escalate complex issues to appropriate level.
• Build and maintain relationships with internal and external stakeholders, departments and team members to achieve common goals and objectives.

4. COMMUNICATION AND REPORTING

• Prepare management reports, presentations and general ad hoc information as required accurately by established timelines.
• Create and maintain documentation and ensure necessary sign-offs and approvals meet policies and confidentiality.
• Advise management on destination development and other investment opportunities.
• Ensure initiatives and programs are effectively communicated to all stakeholders
• Maintain databases, compile and analyze data, statistics and other relevant research materials that track and benefit tourism development strategies.

5. CORPORATE CONTRIBUTION

• Stay abreast of market, industry trends and evaluate current programs, processes and practices to recommend solutions that improve business processes, service solutions and best practices.
• Maintain knowledge of City policies (affiliation and allocation policies) and practices, legislation, regulations and Standard Operating Procedures (SOPs).

6. BUDGET SUPPORT

• Provide input on budget requirements to support anticipated business needs.
• Use of effective resource and expense management at all times to meet corporate policies and guidelines.

7. TEAMWORK AND COOPERATION

• Work well within diverse groups to achieve common goals and objectives that meet operational effectiveness and corporate service standards.Cultivate and maintain relationships with event producers, local media, venue managers, academic officials and local, regional, and national sports organizations.
• Demonstrate corporate values at all times.
• Participate as a member of cross-functional team.

SELECTION CRITERIA:

EDUCATION:

• A degree or diploma in sport business administration, marketing, business, travel/tourism or a related discipline.

EXPERIENCE:

• 3 years experience in the sport tourism/sport events industry, and broad knowledge of hotel operations, meeting planning, customs, and government programs; preferably working for a local municipality, or a government agency or a not-for-profit organization that worked closely with municipal government.
• 1-2 years supervisory experience; able to supervise, guide and motivate staff.

OTHER SKILLS AND ASSETS:

• Superior report and proposal writing skills
• Strong presentation and consultation skills; engaging and comfortable when facilitating discussions or public consultations and have demonstrated experience building partnerships.
• Strong Customer Service and People Management skills; interface with internal and external customers and stakeholders to meet corporate service standards
• Strong Organizational skills; detail oriented, well organized and able to prioritize complex tasks and meet critical deadlines
• Strong analytical skills for complex problem solving
• Working knowledge of Perfect Mind
• Computer proficiency in Microsoft office/software
• Flexible work hours are required, including evenings and weekends.
• Access to a reliable vehicle and a G license.

**Various tests and/or exams may be administered as part of the selection criteria.

#LI-Hybrid

Interview:  Our recruitment process may be completed with video conference technology.

As part of the corporation’s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation.  Any changes affecting this position will be communicated as information becomes available. *Our Hybrid Model is subject to change.  

If this opportunity matches your interest and experience, please apply online by clicking the button above quoting reference #106661 by closing date April 3, 2025 and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. A criminal record search will be required of the successful candidate to verify the absence of a criminal record for which a pardon has not been granted.

As part of the application process, applicants will be invited to complete a self-identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions.  Should you wish to opt out of completing the survey, please select “prefer not to answer” as a response to each question.  All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable.  The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.

Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.

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