JOB TITLE:  Specialist, Social Media

DEPARTMENT:  Corporate Support Services

POSTING NUMBER: 10644, 106643

NUMBER OF POSITIONS:  2

JOB STATUS & DURATION:  1 Full Time Permanent & 1 Temporary 18-months

HOURS OF WORK:  35 hour workweek

LOCATION:  Hybrid Model*– when working onsite, you will report to the location of City Hall

SALARY GRADE:  4

HIRING SALARY RANGE:  $76,866.00 - $86,474.00 per annum

MAXIMUM OF SALARY RANGE:  $96,082.00 per annum

JOB TYPE:  Management and Administration

POSTING DATE:  March 18, 2025

CLOSING DATE:  March 31, 2025

AREA OF RESPONSIBILITY:

Reporting to the Manager, Public Relations, this role is responsible for helping lead, develop and execute Strategic Communications’ social media content, activities and campaigns to increase awareness and meaningfully engage with the City’s audiences.

The Specialist will act as a key player on the Media and Engagement team in coordinating, creating and reporting on social media content.

OPERATIONS SUPPORT  

• Act as lead liaison for the City’s social media management platform; working directly with the vendor and providing any key technological updates to the team
• Monitor City of Brampton social media channels on a daily basis
• Create ad-hoc posts and campaigns, collaborating with team members and departmental clients
• Manage monthly and weekly editorial calendars for City of Brampton channels
• Booking, monitor and report onsocial media advertisement campaigns
• Respond to social medial enquiries from the public and consult with key internal stakeholders to provide consistent and appropriate information.
• Provide day to day co-ordination and guidance for social media requests to meet operational needs.
• Attend City of Brampton events as required

COMMUNICATIONS AND REPORTING 

• Lead and implement social media strategy and ensure all channels adhere to best practices
• Develop and implement protocols, guidelines, playbook, staff training and social media communication plans
• Maintain knowledge and understanding of new technology, new trends and the latest in social media innovation.
• Maintain up-to-date files, documentation, correspondence or other relevant materials
• Ability to identify risks and opportunities w and collaborate with the team to manage and respond to these situations

CUSTOMER SERVICE  AND COLLABORATION

• Build and maintain a relationship with cross-functional departments, team, management and externally, to foster and support social media platforms.
• Act as a key liaison and lead with the City’s Internal Social Media Working Group; developing agendas for regular update meetings, sharing corporate messaging with all leads as required, managing access to the City’s social media management platform
• Liaise with key departments to prepare formal responses that integrate with each of the social media corporate channels.

BUDGET SUPPORT 

• Use of effective resource and expense management at all times to meet corporate policies and guidelines.

TEAMWORK AND COOPERATION

• Support special projects and training as required.
• Work well within diverse groups in support of operational goals and objectives.
• Demonstrate corporate values at all times.
• Participate as a member of cross-functional team.

SELECTION CRITERIA:

EDUCATION:

• Post-secondary degree or diploma in Marketing, Communications, or other related field.

EXPERIENCE:

• 3-5 years of professional experience managing social media accounts, campaigns and communities, with a proven ability to build and engage online communities
• Strong knowledge and experience in social media platforms – Facebook, X, Instagram, LinkedIn and YouTube
• Proficiency with social media listening and management tools such as but not limited to, Sysomos, Sprinklr, Google Alerts, Hootsuite
• Proven track record of listening and engaging with the online community is an asset
• Proficiency in developing and editing short-form videos (Instagram Reels, Facebook, X and YouTube videos)
• Excellent writing and communication skills

OTHER SKILLS AND ASSETS:

• Knowledge of Municipal, Regional, Provincial and Federal Governments and applicable Legislations is an asset
• Ability to develop and maintain effective working relationships with the community and other levels of government.
• Ability to identify business needs, initiate and coordinate project resource requests
• Customer Service and People Management skills; Interface with internal and external customers to meet corporate service standards
• Organizational skills; Detail-oriented, well organized and able to coordinate and multi-task to accomplish a variety of tasks and activities with conflicting priorities and timelines
• Proficiency in Office applications (Word, Excel, PowerPoint) and Adobe Acrobat.

**Various tests and/or exams may be administered as part of the selection criteria.

#LI-Hybrid

Interview:  Our recruitment process may be completed with video conference technology.

As part of the corporation’s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation.  Any changes affecting this position will be communicated as information becomes available. *Our Hybrid Model is subject to change.  

If this opportunity matches your interest and experience, please apply online by clicking the button above (quoting reference #106643 by March 31, 2025 and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. A criminal record search will be required of the successful candidate to verify the absence of a criminal record for which a pardon has not been granted.

As part of the application process, applicants will be invited to complete a self-identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions.  Should you wish to opt out of completing the survey, please select “prefer not to answer” as a response to each question.  All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable.  The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.

Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.

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