JOB TITLE:  Sr Advisor, Public Relations

DEPARTMENT:  Corporate Support Services

POSTING NUMBER:  106642

NUMBER OF POSITIONS:  1

JOB STATUS & DURATION:  Full Time Permanent

HOURS OF WORK:  35 hour workweek

LOCATION:  Hybrid Model*– when working onsite, you will report to the location of City Hall.

SALARY GRADE:  6

HIRING SALARY RANGE:  $97,593.00 - $109,792.00 per annum

MAXIMUM OF SALARY RANGE:  $109,792.00 per annum

JOB TYPE:  Management and Administration

POSTING DATE:  March 18, 2025

CLOSING DATE:  March 31, 2025

AREA OF RESPONSIBILITY:

Reporting to the Manager, Media and Engagement, this position provides professional media relations services to internal clients throughout the City. Through offering expert media, social media, and external communications advice, this position supports the advancement of the City’s strategic priorities among the community, media outlets, influencers, local stakeholders, and industry publications.

1. Partners with Sr. Communications Advisors supporting a portfolio of internal clients, providing expert media relations and social media advice and support in the identification of audiences,  development of messages and  best delivery vehicles to build a strong, integrated positive reputation for the City of Brampton.

2. Collaborates with Sr. Communications Advisors to develop and implement the media and social media elements of communications plans. This includes developing story ideas and comprehensive plans on effective external communications, content format, timing, style, and distribution channels. Accountable for executing media and social media products, pitching and follow-up with media outlets, and reporting on results and metrics versus established goals.

3. Influences Brampton’s reputation as a centre for innovation and excellence and advance the corporation’s strategic priorities to external and internal audiences. Develops and maintains strong working relationships with media outlets, influencers and industry publications.

4. Monitors and reports media and social media issues to appropriate persons (elected officials, senior leaders and employees), flagging major initiatives, potential issues and solutions. Provides specialized support to cross-corporate committees as required.

5. Shares responsibility for the development of and distribution of internal Daily Clips.

6. Facilitates cross-divisional collaboration and the inclusion of key stakeholders to ensure information presented is accurate and consistent, and that it meets the Corporation’s values, objectives and strategic priorities. Identifies and encourages proactive opportunities for positive media coverage.

7. Responds to media and social media inquiries acting as spokesperson for the City, working with Sr. Communications Advisors and subject matter experts to manage potential issues and mitigate potential risk to the City’s reputation.

 SELECTION CRITERIA:

EDUCATION:

• Post-secondary degree or diploma in Public Relations, Journalism, Communications, or related subjects

EXPERIENCE:

• Minimum of 3 years of organizational communications experience, preferably in a municipal or public sector operating environment

OTHER SKILLS AND ASSETS:

• Exceptional media and social media writing ability
• Evident initiative, curiosity, and creativity
• Demonstrated success in the field of public relations, in large and complex corporations, supporting senior management and elected officials
• Experience working with the media on complex issues
• Understanding of municipal government environment and current issues
• Solid English language usage skills
• Has subject matter expertise in the design and delivery of effective communications products and messages.
• Uses MS Office, email, internet and other PC tools
• Asset if a member of the Canadian Public Relations Society (CPRS), International Association of Business Communicators (IABC) or a similar related professional organization

**Various tests and/or exams may be administered as part of the selection criteria.

#LI-Hybrid

Interview:  Our recruitment process may be completed with video conference technology.

As part of the corporation’s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation.  Any changes affecting this position will be communicated as information becomes available. *Our Hybrid Model is subject to change.  

If this opportunity matches your interest and experience, please apply online by clicking the button above (quoting reference #106642 by March 31, 2025  and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. A criminal record search will be required of the successful candidate to verify the absence of a criminal record for which a pardon has not been granted.

As part of the application process, applicants will be invited to complete a self-identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions.  Should you wish to opt out of completing the survey, please select “prefer not to answer” as a response to each question.  All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable.  The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.

Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.

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